It sounds too good to be TRUE!
The “WOM” word-of-mouth concept is NOT new. In fact, it has been around for years before the Internet was created. Everyday we share referrals with partners, and customers within our own network. You can call it “customer value chain’ that links to each company’s supplier, channel partner, and others.
The big question is how you can create your own organic “customer value chain” so that you can help empower all your channel partners, and strategic partners for win-win-win benefits.
Here are the three simple steps to create a sustainable long-term customer value chain for competitive advantage:
- Identify Your Ideal Customer Segment – every industry has many target market segments that need unique “whole” solution of products/services.
- Identify Your Strategic Partners – The key is to identify a list of strategic partners who can complement each other for a whole complete solution for your ideal customers. This is very different from a traditional trade show model where organizer just invites all exhibitors in the industry.
- Create a Virtual Expo Network – You do not have to be a professional trade show organizer to host a virtual trade show/expo. In fact, it is all about business networking with your strategic partners and channel partners delivering a complete whole solution for your ideal customer segment. Since there are NO competitive threat from each partner, every company would be promoting the event for win-win-win benefits.
For a FREE consultation on how to create your organic lead generation system for a long-term competitive advantage, please contact me at [email protected].