eZ-Xpo Announces Salesforce CRM Integration for Maximum Trade Show ROI

SUMMARY: eZ-Xpo tm  Connect for Salesforce.com™ empowers companies to accelerate sales conversion with automatic lead generation with eZ-Xpo’s Virtual Booth  with social CRM 

SAN FRANCISCO, CA  – May 16, 2013 – eZ-Xpo, a global leader in Virtual Trade Show and Privte Business Networking solution, today announced  eZ-Xpo Connect for Salesforce.com. eZ-Xpo Connect for Salesforce.com is a social CRM integration that provides a robust way for companies to accelerate the sales force automation by capturing qualified leads from each virtual booth. Exhibitors in the virtual booth can quickly capture qualified leads from attendees and feed them to their respective sales representatives for follow-up.

“Salesforce allows two-way data flow for better communications and lead nurturing. It’s a win-win for all and will dramatically increase the overall ROI for each exhibitor,” says Matt Fok, CEO of eZ-Xpo. “In today’s competitive world, where speed is the ultimate competitive advantage every company can offer to their customers in terms of product delivery, and customer care. Everything is changing rapidly, companies need immediate access to up-to-date business data in order to move quickly and make informed decisions,” adds Fok.

The eZ-Xpo Connect for Salesforce integration gives your salesforce the most current sales leads information propaged instantly from eZ-Xpo’s virtual booth to Salesforce. From within Salesforce.com, sales and executive teams can view qualified leads from their virtual booth quickly and easily, and prioritize them for follow-up.

“The key is for companies to be where their customers are, while also making it easy for sales representatives to follow up and provide support across multiple channels. With the eZ-Xpo Connect for Salesforce integration, every exhibitor’s sales representative  can quickly follow up with every qualified leads quickly to shorten the sales cycle,” explains Fok.

eZ-Xpo Connect for Salesforce.com bridges virtual trade show and social CRM  in a way that benefits both customers and marketing and sales,  automating the processes and tasks that previously managed in separate, disconnected platforms while achieving better visibility across all stakeholders
eZ-Xpo 2.0 is built to help businesses increase sales and customer satisfaction while at the same time boost their bottom lines. The  eZ-Xpo Platform’s new Private Business Network Marketplace solution for social Customer Relationship Management  includes:

1.      Daily Deal
Offering daily deal and discounts for every member. Exhibitor can offer special discounts on their products and services and build a long-term business relationship in their virtual booth.

2.      Virtual Expo  & Conference Showcase
Offering unlimited virtual expo opportunities for all industries within the marketplace. It is a great complementary solution for all physical trade shows or conferences. Event organizers, and enterprise customers can host virtual expo marketplace on a monthly basis with specific targeted niche industry (i.e., banking, real estate, insurance, health care etc.). Attendees can engage with each exhibitor both on-demand or live  via chat, Google Hangout, Skype, or web conferencing.

3.      Empowering your sales force
With eZ-Xpo 2.0,  your marketing and sales teams can listen and respond to community conversations to gain a better understanding of your customers’ business needs while at the same time gain access to qualified buyers. Exhibitor can get all qualified leads with contact information  instantly from the virtual booth.

4.      Automatic Marketing Automation
Each virtual booth can automatically feed qualified lead (attendee) to exhibitor’s CRM application (i.e., SalesForce, SugarCRM) and email campaign application (i.e., MailChimp, Constant Contact, and Aweber) for higher marketing ROI.

5.      Marketing Intelligence
Each virtual booth has built-in marketing analytics to track every attendee activities. Exhibitor can easily identify their best qualified prospect based on their visit duration and the actual marketing content they have viewed.

6.      Knowledge sharing
Each virtual booth comes with a variety of  online resources like discussion forums, product tour for product documentation and how-to videos help customers find solutions and solve problems. eZ-Xpo 2.0  makes it easy for people to discover and share interesting content with familiar social networking tools such as likes and @mentions.

7.      Social self-service
Providing self-service through peer-to-peer support forums and online FAQs saves you money but it also saves your customers time. Exhibitor can host their FAQs in their virtual booth and only surfaces the most relevant information, delivering your customers the right answers in real-time.

8.      Virtual Business Ecosystem through your Private Business Network Marketplace
Helping every community to build your private virtual business ecosystem with strategic partners and customers. The key difference between the Private Business Network Marketplace from Facebook and Linkedin is that you have total control on the content, and policy administration on the marketplace. With a single universal login, attendees can easily navigate from one marketplace (i.e., Virtual Local Business Expo, Virtual Job Fair, and Social Learning Marketplace)  to other strategic partners’ marketplace.
The eZ-Xpo Connect for SalesForce integration is available in June 1st, 2013.    For all early adopters and game changers, please contact Matt Fok, CEO of eZ-Xpo at [email protected].

About eZ-Xpo

eZ-Xpo is a revolutionary new approach to virtual events, virtual trade shows, private business networking marketplace. eZ-Xpo delivers the world’s 1st all-in-1 virtual expo marketplace that seamlessly integrates with built-in marketing campaigns to follows up with every prospective customer during and after the event.eZ-Xpo goes beyond traditional trade show and virtual event tools by harnessing the power of the Internet, proven best of class marketing automation technologies (i.e.,SalesForce.com , Mailchimp, eZ-Contact , and eZ-Web Meeting) and making everything available to you in an integrated and intuitive online interface.

For more information on eZ-Xpo, please visit www.eZ-Xpo.com

About Salesforce.com

With 100,000+ customers, salesforce.com is the enterprise cloud computing company that is leading the shift to the social enterprise. Social enterprises leverage social, mobile and open cloud technologies to put customers at the heart of their business. Based on salesforce.com’s real-time, multitenant architecture, the company’s platform and application services include:
● Salesforce Chatter, a secure, private social network for your business
● Salesforce Sales Cloud, for sales force automation and contact management
● Salesforce Service Cloud, for customer service and support solutions
● Salesforce Radian6, for social media monitoring and engagement
● Salesforce Data.com, for the most complete source of accurate business data
● AppExchange, the leading marketplace for enterprise cloud computing applications
● Force.com, for custom application development
● Heroku, for building social and mobile customer apps
● Database.com, the world’s first enterprise cloud database

For more information on SalesForce, please visit www.SalesForce.com

Product or service names mentioned herein may be the trademarks of their respective owners.

Contact Information:
Matt Fok
Founder & CEO
Email: [email protected]

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