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Using Tradeshow Video to Build Marketing Impact

Using Tradeshow Video to Build Marketing Impact

Videotaping Your Exhibit During a Show:
Consider the Advantages of Using Tradeshow Video

Online video has become an essential sales tool for businesses. Yet, few companies videotape their trade show exhibit in action, launch new products with video, or use video case studies and video FAQ (Frequently Asked Questions) on their website.

A tradeshow is an ideal environment for a video. Your booth, products, and staff are looking their best and there’s action and excitement all around you. It’s the stuff people like to watch, especially those who didn?t make it to your display area (or the event) to hear your marketing message.

According to Bob Lipp, creator of Trade Show News Television, a well-produced tradeshow video can extend the life of your tradeshow investment.

“News-style streaming videos can be highly effective marketing tools long after the show has ended,” Lipp explains. “They can be used with prospects and clients to highlight the key advantages of a new product, enhance a case study, and give your website more impact.”

With video, customers and prospects can readily see your products in action, as well as meet your team. And the information is accessible at their convenience, anytime day or night, plus can be easily shared with company decision-makers.

Today many customers live on, or at least frequent, the Internet through a range of social networking sites from Facebook to LinkedIn. To have a successful marketing and advertising strategy, especially in the world of Social Networking, it is important to use video.

Of course boring video, even over the web, is still boring, especially when the objective is to sell something. That’s why the dynamic, news-style video content captured at a tradeshow can be such a vital tool in your marketing effort.

More than ever, people are watching video online and that includes business-to-business video from a range of companies. Video is among the best ways to “shake the cage” on your guerrilla marketing effort, or to better explain the advantages of a new technology or product.

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Adding Impact to Exhibit Promotion
Leveraging Tradeshow Speaker Sponsorships
Tradeshow Follow-up Tactics

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