Features

 

eZ-Xpo – 1st industry All-in-1 Virtual Event Marketing Automation Platform - Live, On-Demand, On-going 24/7

 

Overview

eZ-Xpo is the first to marry virtual event platform, learning management system, email marketing campaign into a single application that is driven by a powerful marketing automation engine.

It delivers effective real-time, on-demand, on-going virtual event that allows you to strategically and cost-effectively create, manage, and deliver personalized virtual expos, tradeshows, and conferences that brings together targeted, fully marketing automation programs for sponsors, exhibitors, and hosting organizers.

In addition, eZ-Xpo is highly intuitive and easy to use, enables real-time reporting and integrated workflows, and is globally scalable. Combined with eZ-Web Meeting, and eZ-Contact, eZ-Xpo is the first product from a single company that offers the full continuum of virtual event, lead generation, and marketing automation execution – on-demand, live, and on-going – to provide seamless and truly effective marketing promotion and lead generation for all organizations.

eZ-Xpo Key Features and Benefits are as follows:

Key Capabilities

Business Benefits

Integrated Virtual Event Platform with Marketing Automation

  • Drive massive qualified leads with integrated marketing automation system through live, on-demand, on-going virtual events
  • Achieve instant global reach
  • Boost bottom-line marketing and sales ROI
  • Shorten marketing to sales cycle
  • Maximize lead qualification and sales closure rate
  • Lower lead acquisition costs
  • Increase productivity and reduce travel expenses

Capture Qualified Leads

  • Qualified leads before, during, and after each virtual event
  • Target customer intelligence and virtual event intelligence before, during, and after each virtual event
  • Laser focus on qualified prospects for sales team
  • Deliver more sales-ready leads to sales teams
  • Generate qualified leads to fuel sales faster

Automate Marketing Campaign

  • Improve campaign performance by segmenting your audience based on the forms they've filled out, the emails they've opened and clicked, the state in which they live, and previously purchased products.
  • Focus sales resources on the best opportunities
  • Improve sales effectiveness by passing only qualified leads to sales
  • Automate and trigger dynamic, personalized email marketing campaigns
  • Get better marketing campaign results with targeted lists using detailed profile data
  • Improve marketing campaign response by tracking open-rates, click-through, and ROI

Smart Follow-up Automaton

  • Nurture relationships with qualified prospects
  • Educate leads during, and after each virtual event
  • Deepen relationship with triggered, multi-step email marketing campaigns
  • Maximize lead to sales closure rate
  • Increase cross-sell and up-sell opportunities
  • Improve long-term customer loyalty
Marketing Intelligence
  • Track everything that happens in the virtual booth for reporting
  • Capture prospect profile and intelligence
  • Deepen relationship with triggered, multi-step email marketing campaigns
  • Help prioritize the leads for immediate sales closure
  • Gain insights and get better understand of ideal customer profile

Two-way Interactive Engagement

  • Webinar
  • Text
  • Video-Chat
  • Blogs
  • Message Forums
  • Group Chat with Moderated, Scheduled, Private and Public formats
  • Instant product feedback from survey and polling
  • On-going interactions with prospects