eZ-Xpo’s Virtual Trade Show Platform Announces Social Single Sign-On (SSO) for Easy Access for 2 Billion Social Networking Users





SUMMARY: For users of Facebook, Twitter, Linkedln and Google+, eZ-Xpo empowers event organizers to boost attendance with Social Single Sign On to easily enable every attendee to easily register for each virtual event, trade show, and conference using their existing social networking login.

SAN FRANCISCO, CA – July 29, 2013 – eZ-Xpo, a global leader in Virtual Trade Shows and Private Business Networking solutions, today announced eZ-Xpo Social Single Sign-On (SSO) for quick registration to the virtual expo marketplace. eZ-Xpo is the world’s 1st virtual trade show marketplace to support Social Sign On (SSO) across social platforms including Twitter, Facebook, LinkedIn, and Google+.

Single sign-on (SSO) offers users the ability to use a variety of password-protected online applications and web sites without having to log in repeatedly, allowing enterprise customers to simplify their web application and security deployments, and give users a seamless experience.

“It’s a key step in the right direction for virtual trade shows. eZ-Xpo’s new Social SSO feature is surprisingly unique in the trade show and event planning space today, allowing for a quicker, less hassle option for users to be able to sign into their virtual trade show,” says Matt Fok, Founder and CEO, eZ-Xpo. “In fact, we are the first all-in-1 virtual event marketplace provider to offer Social SSO as a way to sign up, or sign in to each virtual trade show. It’s truly a sign of social evolution across the trade show industry.”

According to the latest eMarketer 2013 report, nearly one in four people worldwide will use social networks in 2013. The number of social network users around the world will rise from 1.47 billion in 2012 to 1.73 billion this year, an 18% increase. By 2017, the global social network audience will total 2.55 billion.

“With our new Social SSO feature, event organizers can easily attract more attendees to register on their virtual trade show for participation. Trade Show organizers can definitely use this special registration feature as their advantage,” Fok continued.

eZ-Xpo’s new Social SSO feature allows new users to register directly into the Virtual Lobby of the Virtual Expo Marketplace using their email address or Social SSO, which connects via Facebook, LinkedIn, Twitter, or Google+ accounts. The feature helps to reduce the number of passwords users have to remember each time they access their accounts. For new eZ-Xpo customers, users can choose to sign in with a social network or email address. eZ-Xpo will then automatically connect the user’s preferred social network if they choose to sign in that way.

Effectively now, eZ-Xpo Social Single Sign-On solution supports over six major social networking portals (i.e., Facebook, Twitter, Linkedln, Google+, Yahoo, and Four Square) with over two billion social networking users worldwide. eZ-Xpo will continue to add more major social networking sign-on as they become available.

eZ-Xpo 2.0 is built to help businesses increase sales and customer satisfaction while at the same time boost their bottom lines. The eZ-Xpo Platform’s new Private Business Network Marketplace solution for social Customer Relationship Management includes:

1. Daily Deal or “Black Friday” Effect
Offering daily deal and discounts for every member. Event organizer can create “Black Friday” crowd shopping experience to boost every trade show attendance. Exhibitor can offer special discounts on their products and services and build a long-term business relationship in their virtual booth.

2. Virtual Expo  & Conference Showcase
Offering unlimited virtual expo opportunities for all industries within the marketplace. It is a great complementary solution for all physical trade shows or conferences. Event organizers, and enterprise customers can host virtual expo marketplace on a monthly basis with specific targeted niche industry (i.e., banking, real estate, insurance, health care etc.). Attendees can engage with each exhibitor both on-demand or live  via chat, Google Hangout, Skype, or web conferencing.

3. Empowering your sales force
With eZ-Xpo 2.0,  your marketing and sales teams can listen and respond to community conversations to gain a better understanding of your customers’ business needs while at the same time gain access to qualified buyers. Exhibitor can get all qualified leads with contact information  instantly from the virtual booth.

4. Automatic Marketing Automation
Each virtual booth can automatically feed qualified lead (attendee) to exhibitor’s CRM application (i.e., SalesForce, SugarCRM) and email campaign application (i.e., MailChimp, Constant Contact, and Aweber) for higher marketing ROI.

5. Marketing Intelligence
Each virtual booth has built-in marketing analytics to track every attendee activities. Exhibitor can easily identify their best qualified prospect based on their visit duration and the actual marketing content they have viewed.

6. Knowledge sharing
Each virtual booth comes with a variety of  online resources like discussion forums, product tour for product documentation and how-to videos help customers find solutions and solve problems. eZ-Xpo 2.0  makes it easy for people to discover and share interesting content with familiar social networking tools such as likes and @mentions.

7.  Social self-service
Providing self-service through peer-to-peer support forums and online FAQs saves you money but it also saves your customers time. Exhibitor can host their FAQs in their virtual booth and only surfaces the most relevant information, delivering your customers the right answers in real-time.

8. Virtual Business Ecosystem through your Private Business Network Marketplace
Helping every community to build your private virtual business ecosystem with strategic partners and customers. The key difference between the Private Business Network Marketplace from Facebook and Linkedin is that you have total control on the content, and policy administration on the marketplace. With a single universal login, attendees can easily navigate from one marketplace (i.e., Virtual Local Business Expo, Virtual Job Fair, and Social Learning Marketplace)  to other strategic partners’ marketplace.

About eZ-Xpo
eZ-Xpo is a revolutionary new approach to virtual events, virtual trade shows, private business networking marketplace. eZ-Xpo delivers the world’s 1st all-in-1 virtual expo marketplace that seamlessly integrates with built-in marketing campaigns to follows up with every prospective customer during and after the event.eZ-Xpo goes beyond traditional trade show and virtual event tools by harnessing the power of the Internet, proven best of class marketing automation technologies (i.e.,SalesForce.com, Mailchimp, and eZ-Web Conferencing) and making everything available to you in an integrated and intuitive online interface.

For more information on eZ-Xpo, please visit www.eZ-Xpo.com

Product or service names mentioned herein may be the trademarks of their respective owners.

Contact Information:

eZ-Xpo
Matt Fok
Founder & CEO
Email: [email protected]

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